When is Contextual not Contextual? When it’s Facebook Contextual!

Posted by Chalky on Sep 5, 2008 in Bad Luck, Rants |

Is it me, of has Facebook not quite gathered what a Contextual Ad actually is?

Here’s what our old friend Wikipedia has to say about Contextual Advertising:

Contextual advertising is a form of targeted advertising for advertisements appearing on websites or other media, such as content displayed in mobile browsers. The advertisements themselves are selected and served by automated systems based on the content displayed to the user.

This is what I also thought a Contextual Ad was. It is odd to me, therefore, that when I logged in a loaded up my Facebook profile today that I was greeted with this:

How charming is that. Get your contexts right Facebook, FIX IT!

Tags:

No Comments

Laura
Sep 6, 2008 at 11:36 am

Does it really matter?


 

Reply